By 2025, an increasing number of ultra-wealthy investors will have moved away from traditional "playgrounds" such as Monaco and Saint-Tropez. Instead, they will turn their attention to cities that offer a combination of luxury, reliable investments, and strategic advantages. One of the main destinations has become Dubai.
It is now the top global location for second homes
According to a recent study by Altrat published by Business Insider, Dubai ranked 10th in the world in 2025 among cities where people with a net worth of $30 million or more most often buy a second home. Dubai already has 1,288 luxury real estate owners who are among the world's richest people. Its popularity is obvious, thanks to tax breaks, the absence of personal income tax, and an attractive "golden visa" program that allows investors and their families to obtain long-term residency. Unlike many European destinations, Dubai offers favorable conditions for investors as well as world-class modern infrastructure, a year-round resort climate, and the status of an international business hub.
A second home can be a tool for preserving capital
For the ultra-wealthy, a second home in Dubai is more than just a place to relax. It is a reliable asset that helps preserve and grow capital, diversify taxation, and provide flexibility in times of geopolitical instability. Experts compare elite real estate in rare and prestigious locations to gold because it can be stored and used to create a personal history and a comfortable life.
Why Dubai?
The emirate offers a unique combination of factors, including security, political stability, a developed transportation network, access to top schools and universities, and exceptional service. You can find ultra-modern apartments with views of the Persian Gulf and private villas with their own beaches here.
Additionally, unlike many European cities, Dubai's real estate market continues to show strong price growth, making buying a home a prestigious and profitable investment.
Global trends and the future of the market
As the global economy faces inflation, currency instability, and increasing tax pressure, more and more investors are looking to Dubai as a safe haven for their capital. Analysts predict that, in the coming years, Dubai will continue to strengthen its position as an attractive location for luxury real estate, surpassing many traditional locations in Europe and the US.