Dubai’s luxury residential real estate market has been growing steadily for the fifth consecutive year. By mid-November 2025, around 6,000 transactions had been completed in the city for homes priced above AED 10 million—almost a quarter more than a year earlier. These figures point to sustained interest in high-end property and strong buyer confidence in Dubai’s market.
The main drivers of this growth are a shortage of high-quality properties in prime locations and a continuous inflow of wealthy individuals relocating to the emirate for lifestyle, business, and wealth preservation.
Why Wealthy Buyers Are Moving to Dubai
Dubai attracts affluent buyers for clear reasons: political stability, a high level of security, a business-friendly environment, and a favorable tax system. For many families, the city’s developed infrastructure, international schools, healthcare services, and high service standards are equally important.
As a result, purchasing luxury real estate is increasingly seen not only as an investment but also as an opportunity to live in a city with a warm climate and a high quality of life.
New Developments Lead Demand
In 2025, most high-value transactions involved off-plan properties. Nearly three-quarters of all sales above AED 10 million were completed in new developments. Developers actively launched large residential projects that immediately attracted strong buyer interest.
Villas in newly developed areas are especially popular. More than half of all transactions in this price segment involved villas, reflecting buyers’ preference for more space, privacy, and standalone homes rather than apartments in high-rise buildings.
Growing Demand for Ultra-High-End Properties
While the largest number of transactions falls in the AED 10–20 million range, interest in even more expensive properties is also rising. The number of purchases above AED 20 million increased significantly year-on-year, indicating a growing population of ultra-wealthy buyers in Dubai.
In more affordable segments, apartments dominate sales, but in the luxury category, villas take the lead. At the same time, Dubai remains a global leader in the sale of branded residences, particularly in waterfront locations.
Who Is Buying—and Where
In 2025, European buyers accounted for more than half of all transactions above AED 10 million, making them the largest group of luxury property purchasers in Dubai. Buyers from Asia ranked second. This strong international demand reflects Dubai’s reputation as a safe, convenient hub for living and investment.
Among the most popular villa locations are The Oasis, Palm Jebel Ali, and Palm Jumeirah. For apartments, the highest demand is seen in Dubai Harbour, Downtown Dubai, and Palm Jumeirah.
What Comes Next
Experts expect Dubai’s luxury real estate market to continue growing in 2026. The city’s population is increasing, affluent individuals continue to relocate to the emirate, and demand is increasingly driven by lifestyle and comfort. For buyers, this means that Dubai is likely to remain one of the world’s most attractive destinations for purchasing high-end real estate.